Liverpool become the first Premier League club to launch Tumblr and Pinterest accounts

Photo by Shaun Wong

It’s been a busy month at Anfield. Liverpool, who came out near the top of the social media Premier League table, have set out to cement their place as one of the very best teams in terms of use of online tools by being the first in the English top flight to launch both a Tumblr photoblog and Pinterest account.

In an attempt to help build a sense of importance and belonging amongst their fanbase Liverpool have taken advantage of content created by supporters as well as curating content from the club archives. This has allowed fans to take ownership of these official streams of communication. Additionally the club have also made attempts  to monetise these pages by linking back to the club store. For example via Tumblr supporters can buy prints of the images posted online, whereas on Pinterest several of the pinboards act as galleries of official merchandise.

Simple? It certainly sounds it but the reluctance of clubs to embrace new social media platforms means that Liverpool have stumbled across something truly innovative. If, as hoped, these sites help drive more traffic towards the club store then expect other teams to follow suit.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s