The first post is up on the University of Sunderland MA Public Relations blog and it’s been written by yours truly!
In public relations, probably more than any other profession, it’s important to have a handle on what the internet says about you. After all how can you be expected to look after the reputation of a client if you can’t even look after your own? While Googling yourself used to be the past time of the internet savvy narcissist nowadays it’s expected that you’re not only aware of what pops up when you search for your own name, but that whatever does appear is positive too!
Apparently 78 per cent of recruiters search your name online before deciding whether to hire you or not and why wouldn’t they? An impressive CV and crease-free suit may create the right initial impression but your tweets say more about the real you and that’s what potential a employer really wants to know. Even existing workers would do well to remain more guarded about…
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